Idem

typeface

Idem is a display typeface based on the concept of gender and the expression of identity. Understanding gender as a spectrum instead of a simple binary between masculine and feminine is the inspiration for this typeface and balances between these extremities.

The fluidity between wide and thin thicknesses, sharp edges, and smooth curves, this typeface reflects how gender can be both ambiguous and clear for individuals.

Idem is a bold, unique and slick typeface; perfect for making a statement.