Idem typeface

︎type design

Idem is a loud and unique display typeface based on the concept of gender and the expression of this identity. Understanding gender as a fluid spectrum instead of a simple binary between masculine and feminine is the inspiration for this typeface, and is explored through balancing between these extremities in its features.

Features include wide and thin thicknesses, sharp edges and smooth curves to reflect how gender is both ambiguous and clear for individuals, Idem is a strong, distinctive and slick typeface; perfect for making bold statements.